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The Future of Digital Marketing 2012
The Future Of Digital Marketing I went to the Future of Digital Marketing Conference last week. I’ve stripped out all the guff and offer you a distilled, bite sized resume of the bits that I think...
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Belated Update on Content Marketing Show
On the 20th of October a free conference dedicated to the newest trends in the world of SEO and PR took place in London. It was my first conference since I have only been working in SEO for a short...
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Content Marketing Advice for Buckingham Palace that You Can Use Too!
source Aside from staggering wealth and undeserved attention, one of the things that I’ve always associated with The Royal Family is their strategic but reserved PR coverage. I remember when the Queen...
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5 Tricks Online Retailers Use to Make You Go All the Way.
There are a million and a half blog posts about how Online Retailers keep their drop-off levels down; but what methods do they have in place to make you loosen up with your spending. Charities have...
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My Takeaways from #BrightonSEO
Brighton SEO has been and gone. If you weren’t there, I’ve taken the time to summarise some of my key take-away points for you in this handy-dandy blog post. I’ll cover the talks I found the most...
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5 Tricks Online Retailers Use to Make You Go All the Way.
There are a million and a half blog posts about how Online Retailers keep their drop-off levels down; but what methods do they have in place to make you loosen up with your spending. Charities have...
View ArticleMy Takeaways from #BrightonSEO
Brighton SEO has been and gone. If you weren’t there, I’ve taken the time to summarise some of my key take-away points for you in this handy-dandy blog post. I’ll cover the talks I found the most...
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HTML Canvas Cheat Sheet
This cheat sheet summarizes the complete HTML Canvas functionality, including shapes, styles & color, text, images, transformations, compositing & clipping, animation, pixel manipulation, hit...
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What is HTTPS?
When sifting through search results trying to find your ideal web page to click on, you usually don’t think twice about those letters before the “www.”, or perhaps you have, but have never really...
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An introduction to online payment options for ecommerce
Selling products and services via an ecommerce platform opens the door to an entire world of potential customers. If you’re just starting out in online retail, you’d be surprised how complex it is to...
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How To Allocate A Budget For Digital Marketing
Benjamin Franklin once said, “in this world, nothing can be said to be certain, except death and taxes.” To be fair on Franklin, he said this way before digital marketing was a thing. Nowadays, it’s...
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How Can Your Digital PR Team Support Your Content Marketing Strategy?
Digital PR agencies and content marketing teams share a common goal; to create a brand message that speaks to your audience and prompts consumers to take positive action. Whilst public relations...
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How to measure your content marketing effectiveness
Content marketing is booming – so it must be working. But how do you know? There are shedloads of guides and how-to’s on the fundamentals of content strategy and the secret to building shareable...
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Using Google Trends For SEO – Tricks and tips
Google Trends is a tool that anyone who does anything even remotely related to SEO will come across sooner or later. Whether you are a marketer who is compelled to check out current popular topics or...
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How to create a content marketing calendar
It’s easy to find stories about businesses that jumped on the content marketing bandwagon, then jumped straight off. They created a handful of 500-word posts, added them to their blog, promoted them...
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An Introduction to robots.txt
Whenever someone visits a site, they don’t really think about the nitty gritty details of its markup. And why should they? As a user-visitor, all they care about is getting to the good stuff, the...
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An SEOs Guide to SSL and HTTP2
Many SEO experts and digital marketing consultants do not often concern themselves with what goes on server-side of the websites or online platforms they manage. These days, with the advent of super...
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